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Tuesday, 27 November 2012

Zuzulicious Ad Banned By SABC

I go away for a couple of days and this is what I come back to - the SABC (a government owned media company) has unilaterally decided that a new advert (that they had originally agreed to air) was "offensive". the ad which features Jacob Zuma and family eating fish and chips plays on the latest scandal involving his extravagant spending of public funds on his private residence. It also touches on the fact that his traditional culture has allowed him to amass a vast amount of wives and children. You have to wonder why the SABC would suddenly decide, 2 hours before the ad was due to be aired, that it was "offensive" without there being any complaints from the public which has not even seen the ad?! There can only be one camp that would want the ad scrapped (thinking about it again it does kinda highlight the fact that our president lives in the lap of luxury all funded by the taxpayers money while the majority of his supporters still live in squalor and poverty - might lose him and the ANC some votes in the next elections if this keeps up). Looking forward to seeing how this one will play out. I for one love the ad but then again I don't believe that the sun shines of out Zuma's backside and that night only comes round when  he sits down like millions of other sheep do.





SABC bans Zuma fish & chips ad

2012-11-27 09:45

Johannesburg - The SABC has banned a fish and chip commercial depicting President Jacob Zuma and his family having dinner, according to a report on Tuesday.

The ad would have been aired on SABC on Monday night until February but it was pulled just two hours before it was scheduled to be flighted, The Star reported.

The animated commercial begins with the words "Dinner time at Nkandla" appearing over a picture of a mansion.

The next frame is indoors. A woman, seated at one end of an extremely long dining room table lined with children and several other women on both sides, says in isiZulu: "Oh Zuzulicious, we're having fish and chips from Shabba today."

The huge family enjoys the fish and chips dinner.

An animated Zuma responds: "Eat up honeybunch, there is a lot of good food here. It's from the Fish and Chip Company. There are many of you in this house, at only R25 even Pravin will approve this."

Paul Warner, the creative director at MetropolitanRepublic Group, the agency that made the ad, said they were told the commercial was banned because it was "degrading to the president".

"They said our [SABC] bosses have made the decision not to flight it," he was quoted saying.

Warner reportedly told the newspaper that there was nothing wrong with the ad, he did not understand how it could be pulled on the basis of being offensive without anyone complaining about it.

Carlo Gonzaga, the chief executive of Taste Holding, under which the company falls, said it was "astounding" that the SABC would take a unilateral decision on behalf of the public. "I think it's presumptuous."

SABC spokesperson Kaizer Kganyago said he was not aware of the ad or any official issuing instructions for a commercial not to be aired.

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